World's Greatest Marlin Fishery.
Finally Made Easy.
Bait balls, world records, and the largest gathering of marlin on Earth — orchestrated by Lands End Charters, the most trusted name in Baja sportfishing for over a decade.
The Cabo standard, now in Mag Bay.
Why Mag Bay Is Different
Where the California Current meets the warm Pacific, the bait balls get so dense the entire ocean comes to feed.
The Bait Ball Phenomenon
Each fall, billions of sardines form bait balls visible from space. Marlin, wahoo, sea lions, and whales converge in a feeding frenzy that defines bucket-list fishing.
World-Record Fishing
Mag Bay's 2014 season produced 4,057 billfish releases in 139 days — a benchmark no other fishery has touched. Multiple IGFA records, year after year.
Untouched and Remote
No cruise ships. No resort beaches. Mag Bay remains a frontier: mangrove estuaries, volcanic islands, and waters that feel like a secret only anglers know.
Lands End Mag Bay: Five Ways to Fish
From a single day on the water to a private yacht as your floating base camp.
Every tier is staffed, sourced, and operated by the same Lands End team that's served 100,000 anglers in Cabo.
The Window
Striped marlin peak October through November, when the bait moves in and the bay turns into a feeding frenzy visible from space. Roosterfish and inshore species run summer. Book your window early — the best dates close six to nine months out.
The Day Trip
Before sunrise, you're easing through the mangroves with a captain whose grandfather fished these waters. By the time the city's having coffee, you've already lost count. This is Mag Bay at its most honest. A panga, a local, and a fishery that doesn't need anything dressed up.
The Long Weekend
Three days. A lodge tucked into the dunes. Mornings on the water, afternoons trading stories, nights under a sky most people forget exists. Long enough to understand why anglers keep coming back. Short enough to call it a quick trip when you get home.
The Fly Week
Five to seven days built around what you came to find. Sight-cast a marlin one morning, work a roosterfish beach the next, run offshore when the radio crackles. Multiple species, multiple styles, one custom week. The kind of trip serious anglers plan their year around.
The Full Expedition
A luxury week aboard a 60–70ft sportfisher brought down from Cabo. The kind of boat that turns heads in any harbor. Bluewater horsepower, a captain who's chased records, and the entire bay at your reach. Big-game fishing the way it's meant to be done.
The Mothership
A private jet touches down on a remote airstrip. A 100ft yacht is already waiting. Two custom sportfishers, fueled and ready, point toward the world's greatest marlin fishery. No marina. No crowd. No itinerary but yours. The fishing trip you'll measure every other fishing trip against.
Start Planning Your Trip
Real anglers answer. Usually within minutes.
Plan Your Mag Bay Trip
Answer a few quick questions and a Lands End trip planner will reach out personally.
What pulls you to Mag Bay?
Fourteen Years • 100,000+ Anglers • Ten TripAdvisor Awards
Mexico's Most Trusted Charter Company
From the Moment You Land
A Mag Bay expedition is more than a fishing trip. It's a fully orchestrated experience, and we handle every piece of it.
Wheels Down
The moment your plane touches the runway, our team is already in motion. A professional driver in a safe, modern vehicle is waiting curbside with bottled water cold, AC running, ready to take you straight to the water or your accommodations.
Lodging Locked In
Beachfront lodge, dune-side villa, or yacht stateroom. We pre-arrange every detail. Room ready. Bags handled. Nothing for you to figure out.
Meals, Dialed In
Tell us your preferences before you arrive. Fresh seafood prepared the way you like it. Cold beer at the dock. A real breakfast before sunrise. Special diets, late dinners, surf-and-turf nights. Already arranged.
Fishing: All You Have to Do
Show up. Fish. Land back at the dock to a hot shower, a cold drink, and a sunset most people only see in photographs. Then do it again tomorrow.
Every detail handled by Lands End, the team that's served 100,000 anglers since 2012. All you have to think about is the next bite.
Family in Cabo for Three Generations
100,000+ anglers. Three generations. One standard.
The Lands End story began when our family arrived in Cabo decades ago, before the highway, before the resorts, when fishing was the only reason anyone came. We grew up on the water and built a company around one principle: treat every angler like family.
Ten TripAdvisor awards. Over 100,000 anglers served since 2012. We are not the cheapest, and we are not the biggest, but we are the most trusted charter operation in Mexico for a reason.
Now we are bringing that same standard to Mag Bay, the world's greatest marlin fishery, finally made accessible through the team that knows Baja better than anyone.
Read Our StoryWords From Our Anglers
“After exploring numerous fishing companies we chose Lands End Charters and they did not disappoint. From the owner, office staff & the fishing crew, everyone was very friendly and provided an unbelievable fishing experience for my wife & I.”
Don D.
“I highly recommend Lands' End Charters to anyone looking for an exceptional fishing experience. Thank you for the awesome memories over the years. I am looking forward to my next fishing trip in 2026!”
Rudy R.
“I've been fishing with Lands End for 5–6 years and every trip has been a great experience. Greg and his staff are very accommodating and make sure they do everything in their power to make sure you have a good day.”
Dennis M.
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Plan Your Lands End Mag Bay Trip
Three ways to start. All lead to a Lands End trip planner.